Have you ever checked out the blog that Musicbed runs? If not, I would highly recommend you check it out. They have some incredible content from interviews with some of the nations best directors and cinematographers, to some killer interviews with people in the audio world. Either way, I’m willing to give you a money back guarantee if you check it out and don’t like it…so what do you have to lose?
All this to say, I read one of their articles today about one of their recent advertising campaigns. Musicbed wanted to get the attention of some of the best marketing firms and marketers in New York City. An almost impossible feat inside a city that is constantly offering you varying amounts of sensory overload. Musicbed even says,
“Reaching people in the advertising world is hard. They’re smart, and frankly, they’ve seen it all.”
More than that, the men and women in the upper realms of marketing, who see ads every waking and unconscious hour of the day and night, would be even more prone to ignoring the visual spam that plasters a great deal of the walls in New York. So what’s a music licensing site to do? You go straight for the throat punch and buy up every available billboard, subway poster, and vacant window in NY. Then fill those billboards and posters with direct messages to the people you’re trying to reach. Here’s what I’m talking about, this is a direct quote from the billboard placed outside of Gerry Graf’s window at Barton F. Graf,
“Don’t read this if you’re not Gerry Graf, this is only for him. – Musicbed”
You know what? It got his attention. In fact, this whole campaign got a lot of marketers attention and even landed Musicbed on the popular marketing website, Adweek. Posters and billboards all over New York had this same theme and message.
I think my take away from this is that whether you’re making a billboard campaign aimed at one of the nation’s largest cities, or you’re a production company based out of a mid-tier market, you have to think outside of the norm. You have to know what you want. You most certainly have to be bold.
Thanks, Musicbed, for throwing up some ad’s I enjoyed reading, even if I’m not Gerry Graf.